Influencer campaign calculator
Turn audience data into realistic campaign projections.
Estimate views, unique reach, clicks, sales, revenue and return on investment before committing your marketing budget.
Campaign inputs
Use recent creator averages where possible.
Used only if average views are unavailable.
Prefer the median of the last 10 posts.
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USD
USD
Advanced assumptions
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Removes repeat views from estimated reach.
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Higher overlap lowers total unique reach.
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Projected results
Base case
Total views0Across the campaign
Unique reach0Estimated people
Engagements0Likes, comments, shares
Link clicks0Projected visits
Sales0Projected orders
Revenue$0ROI: 0%
Campaign funnel
Scenario comparison
Add your campaign inputs to generate a concise forecast.
How the projection works
The calculator starts with a creator’s recent average views, adjusts for the selected forecast scenario and paid amplification, then moves the audience through a basic conversion funnel. It is a planning model, not a guarantee.
Views = average views × posts × scenario factor × boost
Reach = adjusted unique views with post overlap removed
Clicks = views × click-through rate
Sales = clicks × landing-page conversion rate
Revenue = sales × average order value
Reach = adjusted unique views with post overlap removed
Clicks = views × click-through rate
Sales = clicks × landing-page conversion rate
Revenue = sales × average order value
For a better forecast
- Use the median performance of the creator’s latest 10 comparable posts.
- Use tracked link data from previous campaigns for click-through rate.
- Match conversion rate and order value to the exact landing page and offer.
- Run conservative and base cases before deciding your maximum budget.